Director Product Marketing - Providence Medical Technology, Inc.

Director, Product Marketing

Base Salary: $165K to $190K. Bonus eligible.
This is a hybrid position, so some in office hours are required.

Where do we go from here? What’s next? Is there a need and if so, how do we address it?
Perhaps you can help us find the answers.

Before we dive into the meat and potatoes of what we are looking for, it’s important we tell you who we are. Why? People matter here. To us, it’s not just a matter of filling a role, you can do that with any number of people. The fit, comradery, our ability to brainstorm and challenge one another’s thinking; to dream big, take risks, drive quality, and care about our patient’s safety, goes into everything we do. The “how” we work together carries as much weight as the “what” we do and accomplish together.

What’s our focus?
Providence Medical Technology’s mission and purpose is to prevent surgical failures in the cervical spine of our high-risk patients. It’s not rocket science, but it is surgery and some pretty serious stuff. We know we’re dealing with the health and safety of people who need our products, so our commitment to their well-being is at the top of our list. Because of this, spine knowledge and experience is key for this role.

Who’s on the team?
Road bikers, wine connoisseurs, world travelers, sports enthusiasts. music lovers, and hikers (just to name a few). Together, this team designs our products, creates the message, spreads the word, ships our goods, services our customers, gathers feedback and ensures the train stays on the track. People want to get paid after all. Threaded into the day to day is our commitment to support, invest in and stretch our employees to help them achieve their ultimate career goals. You own your career; we simply get the pleasure of partnering with some awesome human beings along the way.

Meat and Potatoes
Still interested? Let’s get to it.

Do you have the key spine experience we need? Why? We have a number of ideas and plenty we haven’t thought of yet. Ideas alone are not enough. How we gather information, capture it, prioritize it, and turn it into something meaningful is the piece that’s missing. That’s where the Director of Product Marketing comes in. In a nutshell, connecting vision and strategy to execution and delivery in order to drive product development and launch amazing new and much needed solutions for Providence Medical Technology is the opportunity that awaits the right individual. Yep, pretty cool stuff!

By blending quality research, practical application, and solid judgment, the Director of PM will make strategic recommendations that drive innovative product development ideas from conception to launch and beyond. We need someone with hands-on experience who has successfully launched products in a small, fast-paced environment, and who can rally and inspire a cross-functional team from sales, quality, and engineering… to see and achieve the vision of what our surgeons and high-risk customers are telling us they need. A champion of products and what could be! That’s the icing on the cake. The ingredients for success are listed below. However, if you are not a proven visionary who likes to ask, “why not” and you don’t have a good set of pom poms to get the team on board, this job isn’t for you. On the other hand, if you think you may be on to something, here’s what else you need to know.


  • Monitor and analyze market trends and customer feedback to identify and prioritize new product opportunities for development (for the spine)
  • Provide/Develop solid business case(s) for new product development recommendations. When approved, provide proactive status updates throughout the entire process.
  • Complete marketing and customer requirements for all products pre/ongoing development.
  • Develop and execute go-to-market strategies for new products; forecasting, product positioning, messaging, sales training, promotional plans, and pricing.
  • Partner cross-functionally with engineering, marketing, and sales…, to develop effective marketing campaigns that raise awareness, drive adoption and achieve/exceed revenue targets. Measure effectiveness of product marketing initiatives, reporting results and using data to improve performance.
  • Identify and manage surgeons that provide design feedback and other consulting activities for the products in pre/ongoing/post development.
  • Lead product development team on design requirements, customer feedback, product iterations, and product launches.
  • Direct supervision of Assoc. Product Manager.
  • Incorporates economic impact in product development plans, including coding & reimbursement for physicians and sites of service.
    Ability to travel as needed (approximately 40%) throughout the US to work with design surgeons, industry events, etc.

The Minimum requirements you need to bring to the table.

  • Need a degree: Bachelor's degree in marketing, business, or a related field.
  • Been there, done that:
    • Minimum five (5) + years of experience in product marketing and/or management in the implantable spine industry (spine products, spine fusion procedures and KOL Surgeons).
    • Significant product development and product launch experience in a fast-paced environment. Knows from experience how spine products get developed, launched, and managed.
    • Proven track record of driving growth and adoption.
    • Success from product identification to branding, messaging, positioning, product launch planning, and execution.
    • Experience developing design requirements, obtaining customer feedback, and product launches in medical industry.
    • Experience executing go-to-market plans that require effective cross-functional collaboration, input, and execution from various teams.
    • Knowledge of industry and market trends to develop long-term strategies based on the company's vision and mission; Ability to create business plans, modify and course correct based on changing conditions.
  • Well rounded:
    • Not afraid to take risks without compromising quality and safety.
    • Excellent communication and presentation skills both internally from sales and marketing to executive team members and externally to surgeons and other customers; ability to communicate effectively and build strong rapport and credibility with spine surgeons, company executives, design engineers, and a field sales force.
    • Strong analytical skills, using data to make informed and sound decisions.
    • Self-motivated, ability to stay on task and focused, engaging others by sharing the vision of what can be.
    • Ability to rally and inspire a team to achieve aggressive goals. Someone who can create and sell a vision and be a champion of the products they are driving.
    • Detail-oriented & research-based.

Apply Today

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